This project focuses on designing a symbol of hope for the "Fossil Fuel Non-Proliferation Treaty" that can be used in a digital and physical space to inspire hope of a fossil fuel-free future, while also being a powerful communication tool. This project will allow people to feel they are making a real change.
creative & art direction / concept creation / symbol design / packet design / social assets / website design / poster design / clothing mockups
Seed packet design
Blue tote
Green tote
Orange tote
Yellow tote
Black Tee
Green Tee
Orange Tee
Yellow Tee
Symbol badge
Symbol badge
Symbol badge
Symbol badge
Merchandise mockups
Poster (Symbol badge in use)
Poster (Symbol in use)
Website
Website prototype
About the symbol
The symbol represents hope and is based on the image of a flower growing from a crack in the ground - a universal symbol of hope. The symbol can also be seen as a windmill with a power symbol underneath it - sustainability against fossil fuels.